Combined with the Net Applications release of overseas buyers Internet habits, we take stock of foreigners are through which information channels to find buyers, and these channels to score ratings.

1, Search engine

Score: 10 points

Rating: Ⅰ level

Description: 60.7% of overseas purchases through search engines to search for suppliers. Among them, Google is recognized as the first search engine, as of January this year, the search engine aspect of Google’s world market share of 92.86%!

How can we get foreigners to see more of our products on search engines?

Two initiatives.

1.Google Ads: You can see the benefits in the short term, with high target coverage, flexibility, controllable costs and a high return on investment.

2. Natural Optimisation (SEO): suitable for long term planning, can increase trust in your website, good for billings and sustainable results. However, the current market for SEO is mixed, and it is necessary to screen out those B-companies that use cheating methods to improve their rankings.

2, Social media

Score: 8 points

Rating: Grade I

Description: 14.16% of overseas purchases use social media to search for suppliers. Among them, Facebook, Linkedin, YouTube, Instagram, etc. are the main social media channels.

To enhance product exposure on social media, again there are two types of methods.

1. Platform advertising: for example, Facebook’s infomercials, similar to Google ads but with relatively less investment.

2. Manual promotion: accumulate fans and contacts, and join more industry circles, which can also bring great exposure.

3,B2B platform

Score: 8 points

Rating: Grade I

Description: 12.1% (B2B) + 9.6% (suppliers) of overseas purchases find suppliers through these two types of channels. The better known ones are Alibaba, Made in China, EC21, etc. Of course there are a large number of free platforms in addition to these paid platforms.

The competition on B2B platforms is still fierce, either you have a price advantage or a product advantage, or you have to rely on platform advertising to increase your display. And, even if you improve the show, foreign investors can still easily turn off your site, open a second supplier for comparison.

4, Other ways

Score: 4 points

Rating: Level II

Description: 3% of overseas purchases are made through auxiliary channels such as Yellow Pages blogs to find suppliers. The more well-known ones are Blogger, THOMASNET, reddit, etc.

Other channels are used as auxiliary to online channels, and although they do not account for much traffic, they are still free promotion avenues to try. After all, not all companies spend money to improve their presentation, and there are still enquiries from free channels.

The above is based on the relevant data released by Net Applications and Stat Counter Global Stats to do the scoring, of course, the product category is also very important reference criteria. For example, if you are doing electronic cigarettes, according to the relevant policy Google and Facebook advertising are not able to do, then this channel for electronic cigarettes rating is 0. If you are doing machinery and equipment, foreign businessmen hope to find a strong company, then you should focus on the search engine channel investment, search engine for your product rating is 10.

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